Sport unites

The United Nations in Canada had a wonderful new youth program entitled Sport-In-A-Box.

This educational program involved young people in communities across Canada gathering to fill boxes with items that represent the importance of sport. These boxes are then exchanged with “Twinned Communities” across Canada. Ultimately this program will grow so that young people all over world will be trading boxes and coming together through sport.

Two commercials were created using simple animation and unique world music. They were designed to be understandable in any language. These spots were distributed as PSA’s in Canada and released virally. They directed people online to

Within the first two months the website began logging hits from every corner of the globe with particular interest from China, Israel, Turkey, Taiwan, Poland, Germany, Austria, Japan and South Africa. This strong response has convinced the United Nations to expand the program ahead of schedule.